Full website rewrite for Web Goddess
As part of a website redesign project, I was approached by Holly from Web Goddess, a web design and SEO company based in Uttoxeter, to rewrite the entire website in the company’s unique tone and brand voice.
In total this involved writing the copy for eight pages, and Managing Director Holly was delighted with the results:
As a web design company, we are always telling our clients to invest in professional copywriting, so it was a no-brainer that we did the same when redesigning our own website. Our old site told people what we did, but it was flat and didn’t have our voice and tone.
Working with Tim solved that. From our initial discussions to the final copy, we were impressed by how Tim just ‘got’ what Web Goddess is all about.
We’re thrilled with our new words and are looking forward to working with Fine Craft Copy again on client projects, as our site is now proof of what he can deliver.
To see the full site, visit webgoddess.co.uk
Getting the tone right was the cornerstone of this project. Web Goddess had an existing website but Holly felt that the tone was flat and not reflective of the company’s jargon-free and slightly humourous approach to web design and SEO.
Crafting a detailed tone guide is one of the first things that I do, and writing one for Web Goddess was a genuine labour of love! Thinking of the business as a person (and in this case, a band!) really helps to nail just the types of words the brand would use—and those they wouldn’t.
This phase of the workflow process leads to a list of tone-words to anchor the copy to, and for Web Goddess they are:
- Humorous
- Informative
- Trustworthy
- Frank
- Straight-talking
- Caring
- Unapologetic
- A little coarse
- Passionate
- Matter-of-fact
I thoroughly enjoyed working on this project and hope to get to work with Holly and the team again in the near future.
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