Draco Studios
I had a 9-month contract working for the award-winning Mexican games design company, Draco Studios. During this time several Kickstarter projects were launched and successfully funded, the most recent being Dragonbond: Battles of Valerna.
This campaign was fully funded just over an hour after going live, and the total pledged by backers exceeded the predicted amount by around 30%. To see the campaign, please visit the page on Kickstarter.
Before writing anything for this Kickstarter campaign, it was vital that I took the time to understand the world of 3D printing, specifically with regard to collecting miniatures.
Thankfully, my 17-year career with world-leading miniatures company Games Workshop stood me in good stead and I quickly began to understand the unique benefits of 3D printing, and the qualities that customers look for in this fascinating sub-niche.
Alongside writing the copy for the Kickstarter campaign, for Battles of Valerna I also wrote:
- the live campaign updates, which were a vital way to stay engaged and build relations with the backers.
- a silo of 12 blog posts that really dug deep into each of the armies and brought to life the creation process for one of the dragons.
- a series of emails to support the marketing campaign.
- all of the campaign social media text.
- outreach emails and briefs for content creation with industry influencers.
Fancy working on your next project together?
If you like what you’re reading and need some written help on your next project, then you get one guess as to what to do next…