scape™

The brief for this spec ad was to promote three new bags for imaginary bag maker scape™.

The elevator pitch of the company is to provide high quality, intelligently designed and environmentally friendly bags and packs for all situations.

The three new packs are as follows:

• cityscape. Designed for anyone spending a day in a city or urban environment.
• mindscape. Designed for those looking to head out on an adventure straight from the office.
• escape. Designed to be taken into the wild.

The text for the cityscape™ ad is shown below.

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cityscape™

[Top text]
The cityscape™ pack fits everything needed for a full day in the city.

And whether it’s for commuting, meeting-hopping or exploring, the neutral colours, timeless style and slimline design will help you to fit in anywhere.

The cityscape™ can easily take a change of clothes, gym gear, a tablet, a 16-inch laptop, various chargers, notepad, water bottle and lunch items without creating a noticeable bulge.

• 25 litres (expandable to 28)
• 25 dedicated pockets
• 19 x 12 x 6 inches (8.5 when expanded)
• Full-zip clamshell opening for frustration-free accessibility
• Comfortable
• Slimline
• Secure
• Made from water-resistant recycled material
• Sealed seams on all zips for extra water protection
• Padded pocket fits up to 16 inch laptop
• scape™ 5 year warranty

[PHOTO]

[Bold header]
Perfect for any urban playground.

[Text]
The cityscape™ – smart on the outside, ingenious inside.

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