Gandys

For this spec email the key messages to convey to subscribers are that the First Light Collection is:

• classy yet durable
• inspired by dawn adventures
• for both women and men

In-keeping with other Gandys emails, the copy was kept short, conveying the nature of the collection and its intended audience, whilst also including text that would evoke an emotional reaction to being outside in the cold, fresh air.

The images were chosen to reinforce the message of the words.

---

[Subject] 🧭 Discover your new collection – made for the adventurous…
[Snippet] Be warm in the wild with our First Light Collection.

Don’t let the cold spoil your adventures… This new collection features a range of high-calibre outdoor clothing to keep you warm and comfortable from sundown to first light – and any other time the temperature dips.

Inspired by the vivid palette of a clear dawn sky, you’ll feel part of nature in styles flushed through with reds, oranges and yellows, offset by deep dawn greys that echo the fading night.

From backpacks to new layering pieces and tailored travel essentials, this collection is crafted for the adventurous.

[Image]

[Button] DISCOVER THE COLLECTION

[Image]
[Image]

[Button] [FOR THE UNBRIDLED WOMEN] [Button] [FOR THE WILD MEN]

---